12% PAP, zero peroxide, and a 20-step shade card in the box.
PAP12%Bestseller✓ Money-back guarantee
PAP12%
PAP12%
The Whitening Starter Kit
Gel, a self-timing LED tray, and a shade card to see what changes. Everything you need for your first twelve-day course.
Customer reviewsWhiter teeth or your money back. See how it works.
Explore the Starter Kit
Fits around your evening
Use the shade card before each session.
The LED tray switches off after ten minutes.
Same card, same light. See your own result.
Real people with the real kit. Tag #wesmiledental to end up here.
steps lighter on a graded shade reference, start of course to day twelve.
of the yellow tone in the sampled area, colour-sampled from the two photographs.
days, no touch-ups. Same phone, same light, no filter and no retouching.
One customer, photographed and colour-sampled by us. It is a documented case rather than a clinical result, the shade steps are counted on our own twenty step card, and individual results vary.
See the full case on the Starter Kit pageReal customers and creators, in their own words. Imported from our Swedish store and our collaboration clips, translated from Swedish.
A Swedish brand built on one idea: tell people exactly what is in the gel, then let them measure the result themselves. 20,000+ customers in Scandinavia later, that is still the whole plan.
Ten minutes, the tray times itself
Licensed hygienist
I feel confident recommending them to my patients.
Denisa has tested our daily-care tools in her own work. Her recommendation covers the Sonic LED Toothbrush and the Waterflosser Pro: the routine that keeps teeth clean between whitening courses.
Read her signed recommendation (PDF, Swedish)Her personal professional opinion. It does not cover our whitening products.
Most whitening gels rely on hydrogen peroxide. Ours never has. Here is the honest difference.
Product tests and awards
Industry Winner, Sweden 2025 and 2026, among the top of the dental and beauty category
shades improved in our best documented case, A3 to B1*
hydrogen peroxide across the entire range
of Starter Kit customers claim the money-back guarantee. We would rather print it than hide it.
*One documented customer case, individual results vary.
The guarantee exists so your first kit is a test we pay for if it fails. It applies to the Whitening Starter Kit, our bestseller. Here is the fine print, unfolded.
Start risk-free · €49.90 →The full price of the Starter Kit, to the card you paid with. Return shipping for the kit is the only cost on you.
Fine. The guarantee asks for twelve sessions within twenty days, so there is room for a busy week.
A timestamped photo against the shade card before every session, plus the used gel pens in the return. Fair for both sides.
The photo-verified money-back guarantee covers the Starter Kit. Strips and pen carry the standard right of withdrawal.
The sting most people associate with whitening comes from peroxide, and there is none in our gel. Sensitive teeth may still notice the course; pause a day and continue.
2.4% of kit customers. We publish that number because a guarantee nobody can check is just marketing.