2× Industry Winner, Sweden 2025 & 2026 · Free shipping on orders over €59
WeSmile Dental
PAP12%The Whitening Starter Kit: sage box, LED booster with soft tray, three gel pens and the twenty step shade card
The Whitening Starter Kit: box, LED booster with soft tray, three gel pens and the twenty step shade card
Holding the LED booster up to her smile
Unboxing the Whitening Starter Kit
20,000+ Scandinavians whiten with WeSmile. 4.6 average from 123 reviews. 2x Industry Winner in Sweden
Everything in the box: LED booster with soft tray, three gel pens, shade card and user guide
A session with the LED tray switched on
12% PAP. Zero peroxide. Same gel in the Kit, Strips, Pen and Refill
Ten minutes, three steps: gel, light, measure, shown by creators
A man using the LED tray
Wilda Bogren, before and after the course, creator
Jill Larsson using the kit on her sofa
Holding the open Starter Kit
Holding the Starter Kit box
PAP12%Peroxide-free

Whitening Starter Kit

Whiter by day 12. Measured by you. Or your money back. 12% PAP gel, an LED tray and a 20-step shade card: twelve evenings on your sofa.

€49.90Bestseller

12 sessions · 10 minutes each · everything in one box.

Add to your kit

2×Industry Winner
in Sweden
20k+customers in
Scandinavia
4.6★average
rating
12%PAP,
stated dose

Whiter teeth by day 12, or your money back. Claimed by 2.4 % of customers.

Klarnapay later
1-3 daysfrom Sweden
Free over €59tracked
Refund windowday 12 reading
Benefits
  • Whitens without hydrogen peroxide
  • Dose stated: PAP12%
  • Tray times each 10-minute session
  • Progress read on a graded card
  • Vegan, cruelty-free

View the science →

What is in the box
  • LED booster, 32 diodes, two modes, 10-minute timer
  • Soft tray covering both rows at once
  • 3 gel pens · 9 ml · 12 doses
  • The 20-step shade card, 105 × 40 mm
  • A manual written for first-timers
Ingredients

PAP (phthalimidoperoxycaproic acid) 12 % does the whitening. Hydroxyapatite, a mineral close to the tooth's own surface, is in the formula, with potassium citrate, xylitol and peppermint oil. Vegan and cruelty free.

Full INCI: Glycerol · Aqua · Phthalimidoperoxycaproic Acid · Carbomer · Disodium EDTA · Hydroxyapatite · Sodium Hydroxide · Titanium Dioxide · Potassium Citrate · PVP · Triethanolamine · Xylitol · Mentha Piperita Oil

The "NO" list
  • No hydrogen or carbamide peroxide0.0 % across the entire range. Peroxide is the chemistry most whitening sensitivity is traced back to.
  • No chlorine dioxideAn acidic bleach used in some whitening products. It is not in ours, at any concentration.
  • No SLS, parabens or alcoholCheck it yourself against the full INCI list above.
  • No animal testingVegan, and cruelty free.
  • No animal-derived ingredientsVegan, down to the last ingredient.
  • No dropshippingPacked and shipped from our own warehouse in Sweden, not forwarded from a factory we have never visited.
  • No unstated doseThe 12 % is printed here because a percentage you cannot read is a percentage you cannot judge.
Shipping & returns

Dispatched from our Swedish warehouse in 1-3 working days, tracked. Free shipping over €59, otherwise €4.90 The statutory right of withdrawal applies alongside the shade-card guarantee.

As featured and tested in
AftonbladetWomen's InsiderTestproffsEnterprise MagazineDagens Handel

Smile with 20,000+ Scandinavians. And counting.

Real customers and creators we work with, two industry awards and a guarantee we actually pay out on.

Mohiba holding the LED trayA man using the LED trayHolding the open Starter KitChristoffer smilingA session with the tray switched onHolding the LED boosterHolding the Starter Kit boxJill Larsson mid-sessionUnboxing the Starter KitMimi smiling after her course

Customers and creators we work with · unretouched photos

4.6★

Average customer rating

From verified buyers in our Swedish store.

Read the reviews →
2×

Industry Winner in Sweden

Awarded in 2025 and again in 2026 by the Swedish awards organisation Branschvinnare.

See real results →
12%

A formula built on peer-reviewed research

PAP at the dose that beat dentist-strength peroxide in a 2026 lab study. Zero peroxide.

Read the science →
A real guarantee

Whiter by day 12, or your money back

No fine print about “satisfaction”. Claimed by 2.4 % of customers.

How it works →
★★★★★

“I’d heard they were supposed to be good, but THIS good?! Went from stained teeth to almost white in just two sessions.”

Sandra · verified buyer
★★★★★

“Honestly didn’t believe in it at first, but I was pleasantly surprised by the result, I have to say.”

Lina · verified buyer
★★★★★

“Fast, and gives a visible result straight away without any zingers.”

Hanna S. · verified buyer

Whitening you can measure.

A tray that times itself

Ten minutes, then it stops. Contact time decides day twelve.

A 20-step card

The method dentistry has used since 1956: match, note, match again.

Unlike most PAP kits, the dose is stated.

PAP is an ingredient, not a dose. Independent lab testing puts numbers on it:

Whiteness index · 12 % PAP8.82
Hydrogen peroxide · 37.5 %4.48
Carbamide peroxide · 35 %4.16
Read the evidence, including what goes against us

Twelve evenings. One reading.

Ten minutes in front of whatever you were going to watch anyway.

Day 1
Set the baseline

Brush, hold the card up in daylight, photograph the match.

Days 2-11
One session a night

A dose along the tray, press once, it stops on its own.

Day 12
Read the result

Same card, same light, same phone. The match is the reading.

Day 1
#DEC1AF
Day 12
#DADCD6

8 steps lighter on the card in twelve days. One customer, colour-sampled by us; individual results vary.

How to use.

Ten minutes a day for twelve days. Four steps, and nothing to learn.

1Melina Galant
Brush

Any toothbrush will do. Brush and dry your teeth first, so the gel grips clean, dry enamel.

2Ella Holmberg
The gel

Twist the pen and brush a thin layer onto the front of each tooth you want whiter. Thin is right, more gel is not more whitening.

3Wilma Tillander
The light

Slip the tray in and press once. The ten-minute timer runs the session and switches itself off.

4Thyra Lundin
Measure

Before each session, hold the shade card to your teeth and take a photo. That photo is what the guarantee is judged on, and it is where you watch the number move.

Filmed by creators we collaborate with, using the kit exactly as it ships.

The three PAP12% gel pens

A formula that states its numbers.

PAP12% whitening complex9 ml · 12 doses
HydroxyapatiteIn the formula
Potassium citrateDesensitising
Hydrogen peroxide0.0 %
EU Cosmetics RegulationCPNP notifiedPeroxide-free VeganCruelty freeSwedish warehouse
The study behind the 12 % claim

Llena et al., J Funct Biomater 2026;17(2):104, Universitat de València. Independent, no external funding. It tested another manufacturer's 12 % PAP gel, not ours. Nine further studies, including the ones that disagree, are on the science page.

How the Starter Kit compares:

WeSmileMost kits
Stated dose: PAP12%, built on peer-reviewed researchIngredient named, dose never stated
Developed with dental professionalsRarely
Registered under the EU's strict Cosmetics RegulationSome of them
A 20-step shade card in every boxGuessing in the bathroom mirror
A real money-back guaranteeGeneric "satisfied customer" BS
No dropshipping. Shipped from our Swedish warehouseDropshipped, maker unknown

Whiter teeth, or your money back.

The twenty step shade card

Whiter, or refunded

Judged by the card in your kit, not by an argument.

A photo before every sessionAgainst the card, timestamped
30 sec each
Twelve sessions in twenty daysClaim within 30 days of delivery
10 min each
No movement, full refundTo the card you paid with
2.4 % claim it

Starter Kit only. Full terms →

The Gel Refill

Keep the result

The same stated dose, for the courses after the first.

Gel Refill12 doses, uses your tray
€24.90
Whitening PenTouch-ups and single teeth
€22.90
Whitening Strips14 treatments, no tray needed
€27.90

Before and after, side by side.

Shot by the customers themselves and published with their names, the same pairs our Swedish store shows on the product page.

BeforeWilda Bogren's teeth before the whitening course
AfterWilda Bogren's teeth after the whitening course
Wilda Bogren✓ Verified customer
BeforeJill Larsson's teeth before the whitening course
AfterJill Larsson's teeth after the whitening course
Jill Larsson✓ Verified customer
BeforeMimi Cronquist's teeth before the whitening course
AfterMimi Cronquist's teeth after the whitening course
Mimi Cronquist✓ Verified customer

Unretouched phone photos; minimal light variation.

Questions?
Fair ones.

Straight answers, including the ones that cost us a sale.

The full science, every study cited → The Reddit questions, answered →
Isn't PAP in every whitening kit now?

It is in a lot of them, and that is exactly the problem. PAP is an ingredient, not a dose. Almost nobody prints theirs.

In an independent laboratory study, 12 % PAP moved the whiteness index 8.82, more than the peroxide gels dentists use (a lab study on extracted teeth, testing another maker’s 12 % gel, not ours). In a separate 2026 study, a PAP+ kit whose label does not state its strength produced no significant whitening, even used for twice as long as its instructions say. Same ingredient on the label, different outcome on the tooth.

Ours is 12 %, and it is printed on this page, because a percentage you cannot read is a percentage you cannot judge. The study, including what goes against us →

Does it hurt?

We cannot promise it will not. What we can say: the sting people remember from whitening is a peroxide story, and there is no hydrogen peroxide in this gel. If your teeth are already sensitive, use mode two and ask a dentist first.

How fast will I see something?

Most people see a difference within the first few sessions, but the number that counts is day twelve, because that is the one the guarantee reads.

Does the LED light actually do anything?

The light is inspired by violet-LED research: a 12-month randomised clinical study (Lopes et al., Frontiers in Dental Medicine, 2024) found violet LED light (405-410 nm) alone whitened teeth with minimal sensitivity, and did even better combined with bleaching.

The honest part: that study tested other equipment, and we have not published our own tray's wavelength. What it certainly does is hold the gel in place for a fixed ten minutes, and contact time does matter.

Can I use it with fillings or crowns?

Safe to use, but whitening only works on natural enamel. Visible work at the front? Ask your dentist about the order to do things in.

What if I miss an evening?

Fine. The guarantee asks for twelve sessions within twenty days, so there is room for a busy week.

View all questions →

Whitening Starter Kit

€49.90